One win, not ten. By day 7 the member has used AI to make one genuinely useful thing for their own business and posted it in the community. Overwhelm is the #1 churn driver, so everything else stays hidden until this is done.
The Week-1 Win
First Real Output
Doable in under 30 min · needs nothing they don't have · produces a visible result.
Automatable now: emails, the Start-Here gate, win-detection, the day-3 conditional nudge. Human (for now): the first replies — until member-leaders + an AI responder take over. That handoff is the de-foundering work.
Triple-A: Affirm → Acclimate → Advance. The whole arc also primes the annual renewal. With no monthly billing, months 9–12 are where your 30% leaks, so onboarding's real job is to make renewal a foregone conclusion.
Phase gates are checkpoints: don't push a member forward until the gate clears. A member who finishes Phase C — one Systems-level win live + one contribution made — is structurally retained.